This Privacy Policy sets out how Homei Living Ltd. and its affiliates (collectively "we", "our", or "us" and terms of similar meaning) will collect and handle your personal information that you may disclose to us when you visit homeiliving.com (the "Website"). This Privacy Policy applies to all users of the Website ("Users") without limitation.

We acknowledge the importance of our customers' personal information. We always try our best to ensure we are in compliance with the Privacy Policy and the relevant privacy legislation, and to answer any questions you may have about our privacy practices.

In this Privacy Policy, "Personal Information" means any information about an identifiable individual, including any information that, alone or in combination with other information, could be used to identify an individual. Personal Information does not include information that is aggregated or anonymized in such a manner that it cannot be connected to you or any other individual. Personal Information also does not include business contact information, such as your work email address or telephone number.

1. Information We Collect

When you use the Website, we may automatically collect the following information from you:

• Information about your device(s), including your IP address, location, hardware and software details, device unique identifier, content viewed, mobile network information and device telephone number.

When you use the Website, we may also collect the following information from you when you perform certain functions on our Website like:

• connecting your digital wallet to our Website;
• any Personal Information that you may provide directly to us when you contact us with questions and/or inquiries, including your name, e-mail address, and mailing address;
• email address, digital wallet details, auto fill data; and
• other information we may require you to provide in order to access certain pages on our Website.

2. How Do We Use Personal Information?

We collect and use Personal Information for the following purposes:

• to provide our products and services to you and other Users;
• analyzing the usage of, and improve our services;
• to verify your physical location;
• to prevent and reduce the misuse of our services;
• to enforce compliance with our Privacy Policy;
• where information is or relates to system version information of your device, or the make and model of your device, for the purpose of our compatibility assessments with our software versions and other aspects of our services;
• to establish and maintain our relationship with you and to communicate with you in order to provide our products and services (including for technical support);
• to respond to any correspondence you may direct to us;
• seeking your opinion and feedback on any of our services, including for the purposes of product improvement and customization, website/software improvement and personalization and other general services;
• for consumer engagement and/or customer service purposes, including but not limited to identifying the effectiveness of advertising, allowing you to participate on website viral features such as sharing website content and other community features (for example, blogs);
• for other general services such as website/software security, maintenance, identification of fraud or errors, internal accounting and administration, and for any other purpose that we are required or permitted to do by law; and
• to develop, test, and improve our products and the services we provide to you;
• managing our relationships with you and our other customers.
• to send you advertising and promotional messages, as permitted by law;
• to meet legal and regulatory requirements; and
• for any other reasonable purposes, as permitted by law, for which you have provided your express consent or in which your consent can be reasonably implied.

We and/or our service providers may use your Personal Information to create aggregate, de-identified data that we may use or disclose for any purpose, in our sole discretion. We may use your feedback, comments, questions, and engagement to understand and analyze the interests, needs, and preferences of customers and users, to improve our products and services, and to tailor the Website, products and/or services to you. We may also use cookies and other technologies to improve our Website and collect statistical information about how our Website is being used, as described herein.

3. How Do We Use Non-Personally Identifiable Information?

We collect and use non-personally identifiable information and aggregated, de-identified information to monitor traffic on the Website and to develop, test, research, and improve our products and/or services.

The Website may automatically receive and store certain types of non-personally identifiable information about how you use the Website and about your device(s), such as your browser type, web pages viewed, and the date and time that you used the Website. We use different types of technology to collect this information, such as log files, cookies, web beacons, and pixel tags.

We use "cookie" technology to provide you with a better user experience as you use the Website. A cookie is a tiny element of data that our Website can send to your browser, which is stored on your device and records your preferences and your use of the Website so we can recognize you when you return. We use cookies to help us understand how you use our Website so we can make it more relevant to you. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies in connection with our Website, you may not be able to take full advantage of all of the features of our Website and/or our services.

4. Consent

We respect your privacy and, except as specified in the Privacy Policy, we will not collect, use or disclose your Personal Information without your prior consent. Your consent may be expressed or implied. There may be instances when you may be asked to expressly give your consent in writing, verbally or through any electronic means. Otherwise, you are deemed to have provided your implied consent through your use of the Website.

Where appropriate, we will generally seek consent to use or disclose your Personal Information at the time of collection (for example, when you make an account). In certain circumstances, consent with respect to use or disclosure may be sought after the information has been collected but before use (for example, if we want to use information for a purpose other than those identified herein).

The form of consent sought by us may vary, depending upon the circumstances and type of information disclosed. In determining the appropriate form of consent, we shall take into account the sensitivity of the Personal Information and the reasonable expectations of our Users. We may seek express consent when the information is likely to be considered sensitive.

You may withdraw your express consent at any time, subject to legal or contractual restrictions and with reasonable notice. In order to withdraw your express consent, you must provide notice to us in writing at the contact information provided below.

5. Limiting Use, Disclosure and Retention

Unless required by law, or in connection with a business transaction, we will not use, disclose or transfer your Personal Information for any purpose other than those described herein without first identifying and documenting the new purpose and obtaining your consent, where such consent may not reasonably be implied.

We may share your information with our affiliates or with service providers and/or suppliers who help us run our operations, provide the services, or fulfill your requests. We may also share your Personal Information with third party contractors, service providers, and suppliers that we have engaged to provide us with services or to perform services on our behalf, based on our instructions, such as data processing and storage companies or individuals and organizations that provide professional and/or administrative services to us.

Subject to the foregoing, only us and our affiliates, service providers, suppliers, and/or employees with a need to know, or whose duties reasonably so require, are granted access to Personal Information about our Users. All such employees will be required to respect the confidentiality of our Users' Personal Information.

If all or a portion of our business, or one or more of our divisions, is acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation, liquidation or another similar transaction, your Personal Information may be one of the transferred assets and you agree to the transfer of your Personal Information in such case.

We will retain Personal Information for as long as required to fulfill the purposes identified above or as required by law. Personal Information that is no longer required to fulfill the identified purposes will be destroyed, erased or made anonymous according to the guidelines and procedures established by us.

6. Law Enforcement Requests

We may disclose Personal Information without your knowledge or consent if we receive an order, subpoena, warrant or other legal requirement issued by a court, tribunal, regulator or other person with jurisdiction to compel disclosure of your Personal Information. If we receive a written request from a police officer or other law enforcement agency with lawful authority to request access to your Personal Information in the course of an actual or potential investigation into a breach of a law, our policy is to provide the requested information.

7. Storage Outside of Canada

Your Personal Information may be used, processed, disclosed, or stored by us or our service providers outside of Canada. If your Personal Information is used or stored outside of Canada, it will also be subject to the laws of the country in which it is used or stored. By using the Website, you agree that your Personal Information may be transferred to such countries.

8. Children and Minors

Our Website, products or services are not directed to children under the age of 13 years. We will not knowingly collect Personal Information about a child under the age of 13.

9. How Can I Access My Personal Information?

Upon written request, we will provide you with information regarding the existence, use, and disclosure of your Personal Information. We will respond to a reasonable application for individual access to Personal Information within a reasonable time and at minimal or no cost to you.

In certain circumstances, we may not be able to provide access to all or any of the Personal Information we possess about you. Exceptions may include information that is prohibitively costly to provide, unreasonable requests, information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons, or information that is subject to solicitor-client or litigation privilege. We will provide the reasons for denying access upon written request.

10. Personal Data

All information, including personally identifiable information that you provide while accessing or using the Website, is subject to our Privacy Policy.

11. Safeguards

We protect your Personal Information using security safeguards appropriate to the sensitivity of the information. We have physical, technical, and organizational measures in place to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.

Our methods of protection may include:

• Physical measures, such as filing cabinets which are kept locked when not in use and access restrictions that apply both to our place of business in general and to internal offices as well;
• Organizational measures, such as security clearances and limiting access to Personal Information on a need-to-know basis; and
• Technological measures, such as the use of passwords, firewalls, and encryption.

We also require that our service providers safeguard your Personal Information.

12. User Comments and Feedback

If you send us comments, ideas, suggestions, plans, or any other communications in all forms, whether solicited or not, you agree that we may use such information without restrictions. You also agree that we shall be under no obligation to keep such information in confidence nor to compensate you in any way for such use of the information.

13. Contact Us

Please contact us if you have any questions about the privacy practices generally. All inquiries or complaints involving our handling of Personal Information or compliance with the Privacy Policy can be directed to info@homeiliving.com and we shall investigate all complaints.

We will make reasonable efforts to respond to inquiries or complaints within 14 business days of receipt, and to resolve such complaints within 30 days of receipt of the initial complaint.

Last updated Oct 9, 2024